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Go Wild Online
Houston Zoo Brings Monkey Business and More Into Zoo Lovers’ Living Rooms

For Immediate Release
October 1, 2003

Houston Zoo - AquiferCMSHouston, Texas)  With an eye towards luring families to visit, the Houston Zoo’s overhauled web site goes live on the worldwide web today, giving zoo education and worldwide conservation efforts an unprecedented reach into U.S living rooms.  Powered by Aquifer™ Content Management System from Houston-headquartered Liquid Development, is arguably the most interactive and real-time zoo web site in the world.

The Houston Zoo has invested 10 months and thousands of staff hours to enable site visitors in Houston and elsewhere to begin their Zoo visit from the comfort of their home or classroom.  Visitors to can now quickly zero in on details about any one of the species now living in the zoo via the World of Animals searchable databse created fully by the Houston Zoo’s staff of zoology experts.  Zoo staff members will be available for Live Chats via the web site during regular Zoo hours.  Visitors can buy tickets to Zoo events on-line and find out the latest news about Zoo animals and conservation efforts that the Houston Zoo helps sponsor.  In addition, visitors can sign up to be a Zoo Insider and find out about upcoming special events of interest to tourists as well as near real-time information on Zoo happenings. 

Katherine Craig, Director of Interactive Marketing for the Houston Zoo reports, “By building the site using Aquifer software, we are able to keep Houston zoo enthusiasts up-to-date.  The possibilities are virtually unlimited.  Now the Zoo will be able to post birth announcements hourly, zookeepers can share daily stories about how the animals under their care are doing, and patrons who adopt animals can keep a close watch on their adoptees.  The Houston Zoo is a living place where things happen every day, and now our web site is similarly alive with changes.”

Duane Franklet, one of the developers of Aquifer and father of two children who are Houston Zoo regulars adds, “Houstonians have long been enriched by a world class zoo experience, and now people throughout the world will be able to get a good look and feel for the Houston Zoo. We hope that the new web site will make Houston families eager to visit the zoo and keep them as connected to the zoo as if it were just down the block.”

Aquifer ( is a full-featured web content management system that can be installed and accept web content within hours.  Aquifer was recently selected by the Association of Professional Design Firms to power their public site, and is used by a number of companies in and around the U.S. who benefit from having a real-time web presence.

The Houston Zoo is located at 1513 North MacGregor, Houston, Texas.  For information on all the great benefits of visiting the Zoo or becoming a Zoo member, check out our Web site at

Amy Munice
ALM Communications
Voice: 773-862-6800
Fax: 773-862-6900

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Here's what Dave Brown, Director of IT had to say about Aquifer CMS.

“We knew we needed a web site ‘face-lift,’ but we wanted to implement a tool which allowed us to build on that lift. Aquifer CMS had that capability.  Our sales team needed a content rich web site to send customers and prospects.  The current system wasn’t capable of accommodating that level of collaboration.  After looking at several products, we found the Aquifer product line had many of the same capabilities of the better known players but the implementation time was far shorter and required no additional programming.  A win-win for everyone involved.”

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